Pulse Enters the Non-Nicotine Performance Market with Precision-Formulated Pouches for Combat Athletes

TORONTO — WPG Brands Inc. today announced the launch of Pulse, a precision non-nicotine performance pouch formulated for combat athletes and educated consumers who train at a high level.

Pulse delivers focused energy without the crash, without nicotine, and without the compromises that come with stimulant-heavy products that were not built for sustained performance. The formula combines caffeine with L-Theanine and Alpha-GPC — ingredients that work together to support clean focus, reaction time, and cognitive endurance.

Pulse enters through the combat sports community — the most demanding and credibility-conscious consumer segment in performance nutrition. The brand is built for athletes who choose products based on what is actually in them.

The first limited edition activations, produced in partnership with Clocked & Loaded (CNL), feature two SKUs: Blue Razz Ice and Fresh Mint. Available at takeyourpulse.shop.

"Pulse is not a general energy product dressed up for athletes," said Abeer Subhani, Principal — Brand Strategy, WPG Brands Inc. "It is a precision product built from the ingredient up, for people who know the difference."

Pulse is one of three brands operated by WPG Brands Inc. on a shared commercial engine — alongside Wake (action sports) and ALRT (first responders).