The precision
supplement
ecosystem.
Precision inputs. Not a category.
The formulas that work in the training window — and the cellular foundation that runs everywhere else. Built for the person who knows the difference.
Fifty milligrams of caffeine. Zero sugar. No bitterness. READY is the stimulant formula — and it is the only one in the stack that is.
The rest of the Pulse system does not need a stimulant to do its job. Recovery, cellular function, and training capacity run on different inputs. First performance stack in this format built around that distinction.
Not the consumer who buys what is on sale. The performance adult who already knows the difference between a clinical dose and a label claim — and adjusts their stack accordingly.
Built for that person. Precise by design.
READY — caffeine and creatine before the session. ENDURANCE — electrolytes and carbohydrate matrix through the session. RECOVERY — leucine-heavy BCAA and protein after. Specific inputs for specific windows. Nothing else in the can.
Focus and ignition before you start.
Sustained output. No spike, no crash.
Zero caffeine wind-down and rebuild.
Pulse doesn't belong to one lane.
It travels through talent — fighters, athletes, celebrities, brands, and careers. The Pulse Precision Supplement Ecosystem is the infrastructure. The talent brings the identity and the audience. Three tiers, any vertical, one system.
A talent identity co-branded on a Pulse product. Both brands build together. The Pulse formulation is the backbone. The talent brings the audience, the credibility, and the story.
The talent works with WPG to develop a proprietary formulation under their own brand. The Pulse ecosystem is the infrastructure. The talent owns the product identity and controls the narrative.
WPG builds the full brand architecture and the talent takes it to market independently. WPG is the engine. The talent is the brand. Full ownership, full go-to-market.
100mg caffeine. Full hydration matrix. Twice the output of a standard Pulse can.
This isn't an energy drink with a fighter on it. It's a performance formula co-engineered for the room CNL already lives in — built to run the whole fight, not just round one. Two exclusive flavours. No spike. No crash. Continuous output.
The room most brands never get into.
Floyd Mayweather wore CNL on fight night — Mexico City, Gotti III — the CNL patch on the trunks of the best boxer alive, on a DAZN card alongside BBVA, Ford, and The Ritz-Carlton. Lionel was in the ring with Ryan Garcia at T-Mobile Arena the night he became WBC World Champion.
Clocked N' Loaded. Lionel Khoury. Toronto. Culture, access, and the room most brands never get into. CNL doesn't pitch rooms — they're already in them. The network includes active UFC fighters, world champions, promoters, and managers. That's precisely where Pulse belongs.
The culture is already there. The network was already built. The door is open. Pulse is entering the US market without a traditional media budget — and the way in is through cultural rooms that already carry trust. Not a logo placement: a positioning decision, being present before the category fills up around you.
When a Pulse asset lives on CNL's channels, it's not a sponsored post. It's content sitting inside a credible fight-world brand with a proven network. The audience already trusts the room.
Run your rails.
The brand that outlasts the career.
Talent income is tied to performance. Event fees, sponsorship deals, appearance contracts — every dollar has an expiration date. The career has a window. Most brands live inside it.
Pulse doesn't. Co-brand inside the product — recurring revenue that scales to retail velocity, paid out long after the performance calendar stops.
The network already knows this space.
The performance rooms the Pulse formulation was built for are the same rooms Clocked N Loaded reaches.
Not a sponsorship. A formulation that belongs there.