WPG was built to do what advisory firms cannot. The principals have firsthand experience launching brands, building distribution, operating in regulated markets, managing capital, and protecting long-term value. Legal strategy, regulatory compliance, and corporate governance are handled in-house — the infrastructure that protects WPG brands and enables sustainable growth. Every decision at WPG is made by people who have done it before.
Operating experience. Not advisory theory.
Category selection. Capital allocation. Regulatory navigation. Retail execution. Distribution strategy. Brand positioning under pressure. The WPG principals have made the real calls — not advised on them. That operating scar tissue is what separates a portfolio company from a consulting engagement.
When the decision is hard, the people in the room matter.
When the decision is hard, the people in the room matter.
Lionel Khoury
Principal — Chairman
Governance — Provides strategic oversight of WPG's vision, governance, and long-term direction while ensuring disciplined execution across the company's portfolio. Leadership — Guides executive decision-making, capital strategy, and enterprise growth to position WPG for long-term value creation. Stewardship — Leverages executive experience and strategic relationships to strengthen partnerships and support the continued growth of the WPG portfolio.
Patrick Sills
Principal — Global Commercial Strategy, Growth & Partnerships
Commercial Strategy — Defines the commercial roadmap that transforms brand strategy into market execution, retail expansion, and sustainable revenue growth. Growth — Leads go-to-market strategy, commercial expansion, and distribution initiatives that scale WPG brands across new markets and channels. Partnerships — Develops strategic commercial partnerships spanning retail, distribution, licensing, and key industry relationships that accelerate growth and expand market reach.
Abeer Subhani
Principal — Brand Strategy, Marketing & Communications
Brand Strategy — Shapes the positioning, identity, and long-term direction of the WPG portfolio, ensuring each brand has a distinct market presence and purpose. Marketing — Leads integrated marketing strategies and campaigns that build awareness, drive consumer engagement, and support commercial growth across the portfolio. Communications — Oversees brand messaging, storytelling, and public communications to strengthen reputation, maintain consistency, and build lasting brand equity.
James Cappellano
Principal — Innovation, Growth Platforms & Intelligence
Innovation — Designs the operating systems that help WPG identify opportunities, make better decisions, launch brands, and execute more effectively. Growth Platforms — Builds the operating frameworks, execution systems, and business architecture that allow WPG to launch brands with consistency, scale them efficiently, and repeat the process across new categories and markets. Intelligence — Combines market, consumer, competitive, and AI-driven intelligence to improve decision-making, uncover new opportunities, and strengthen long-term business performance.
Maria Krivochei
Principal — Finance & Operations
Finance — Leads financial planning, reporting, forecasting, and performance management to provide accurate insight into the health and growth of the WPG portfolio. Operations — Oversees operational execution, business processes, and cross-functional coordination to ensure WPG brands scale efficiently and execute consistently. Governance — Establishes the financial controls, operational discipline, and reporting standards that strengthen accountability, support informed decision-making, and prepare the business for sustainable long-term growth.