Explore verified relationshipsiA plain statement of exactly what a brand does and does not own or control in a partnership or athlete relationship. Picture a brand that sponsored one stunt with an athlete -- this makes clear the brand doesn't own that athlete's whole career, just its own part of the story.
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Relationship: produces
Product: Fresh Mint
Strategic meaning: Fresh Mint is a PULSE product created for the Clocked & Loaded collaboration.
Ownership: Fresh Mint is owned outright by this brand -- a direct fact, not a partnership.
Evidence: wpgbrands.com/press (first-party)
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Relationship: Parent company
Brand: pulse
Ownership: pulse is owned outright by this brand -- a direct fact, not a partnership.
Evidence: wpgbrands.com/press (first-party)
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Relationship: Co-brand partner
Partner: Clocked & Loaded (CNL)
Strategic meaning: PULSE and Clocked & Loaded co-produced a limited-edition collaboration.
Ownership: This brand participated in the activation but does not own or claim sponsorship of Clocked & Loaded (CNL)'s own broader work beyond it.
Evidence: wpgbrands.com/press (first-party)
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Relationship: produces
Product: Blue Razz Ice
Strategic meaning: Blue Razz Ice is a PULSE product created for the Clocked & Loaded collaboration.
Ownership: Blue Razz Ice is owned outright by this brand -- a direct fact, not a partnership.
Evidence: wpgbrands.com/press (first-party)