# WPG Brands Inc.

> WPG Brands Inc. is a Canadian brand incubator and commercialization engine. WPG builds, funds, and operates better-for-you functional brands across action sports, performance, and first responder markets.

## Brands

- [Wake](/wake): Culture-led non-nicotine energy pouch for action sports athletes. U.S. launch activation produced with Thrill Sports, with coverage/content distribution through the Thrill Sports/Nitro Circus network.
- [Pulse](/pulse): Precision non-nicotine performance pouch for athletes who train with purpose. Co-branded with Clocked & Loaded (CNL).
- [ALRT](/alrt): Shift-ready non-nicotine energy pouch for first responders.

## Partner With WPG

- [Retail & Distribution](/contact?type=retail): Carry a WPG brand on your shelves or through your distribution network.
- [Creator Program](/partner#creator): Affiliate, gifting, discount codes, campaigns, content creation.
- [Brand Partnership](/contact?type=partnership): Co-build or co-brand with a WPG brand.
- [Athlete Sponsorship](/contact?type=talent): Talent and athlete sponsorship opportunities.
- [Press & Media](/contact?type=press): Press inquiries. 48-hour response.
- [Incubator](/incubator): Apply to the WPG brand incubator.

## Company

- [About WPG](/): Three brands. One operating engine. Built for the market they serve.
- [Leadership](/leadership): The team building WPG Brands.
- [Press](/press): Media coverage, press releases, and partner announcements.
- [Contact](/contact): Direct inquiry with adaptive smart form.

## Contact

contact@wpgbrands.com