ALRT Launches a Shift-Ready Non-Nicotine Energy Pouch Built for First Responders
ALRT launches a non-nicotine energy pouch formulated specifically for first responders, available direct-to-consumer at stayalrt.ca.
WPG Brands Inc. has launched ALRT, a non-nicotine energy pouch built specifically for the people who work shifts other products were never designed around: police officers, firefighters, paramedics, and emergency dispatchers.
Each pouch delivers 50mg of caffeine alongside L-Theanine and Alpha-GPC in a single Cool Mint dose, built for continuous use across a shift rather than a single burst of energy.
"ALRT is not an energy product that happens to market to first responders," said Abeer Subhani, Principal -- Brand Strategy, WPG Brands Inc. "It was built from the formula up for people who work shifts other products were never designed for."
ALRT is already live and available direct-to-consumer at stayalrt.ca -- the same real-retail-before-scale approach the company used to bring Wake and Pulse to market.
ALRT is one of three brands operated by WPG Brands Inc. on a shared commercial engine, alongside Wake and Pulse.