What WAKE Builds for Athletes — Cody Matechuk World Record as the Proof of Model
For Athletes
WAKE Alphatropics built its U.S. launch around one athlete, one world record, and a content partnership that puts the work in front of the Thrill Sports network's audience. Cody Matechuk broke his own snowbike cliff base jump record in Golden, British Columbia — 450 feet at nearly 50 mph — while WAKE and Thrill Sports captured and produced the content.
That content distributes across the Thrill Sports network: Nitro Circus, Street League Skateboarding, and Power Slap. This is what WAKE means by investing in athletes: premium production, record-setting moments, and distribution built into the deal from day one — not a logo placement.
If you challenge limits in your sport and want a brand that builds around the moment, reach out. Talent inquiry → Source: Thrill Sports press release, June 2026.