Wake Official audience

WAKE Alphatropics and Thrill Sports Announce U.S. Market Entry Anchored by World Record Snowbike Cliff Base Jump

June 2026 — Official

WAKE Official audience Published by WPG Brands Inc. Editorial oversight: James Cappellano, Principal — Innovation, Growth Platforms & Intelligence

Historical / superseded record, kept for the record -- no verified publication date is on file for this record. View the current verified story.

For Immediate Release — Golden, British Columbia. WAKE Alphatropics announced its official U.S. market entry through a partnership with Thrill Sports, parent company of Nitro Circus, Street League Skateboarding, and Power Slap.

Motorsports icon Cody Matechuk broke his own world record for a snowbike cliff base jump — launching 450 feet off a mountainside at nearly 50 mph in Golden, British Columbia, surpassing his previous record of 320 feet. Matechuk simultaneously executed the jump and piloted the parachute system carrying him and the snowbike safely to the landing zone.

“Today's consumers are increasingly difficult to reach. What draws attention are authentic moments people genuinely want to share. WAKE recognized that opportunity.” — Frank Lamicella, CEO, Thrill Sports.

“We wanted to introduce WAKE through action, not advertising, and create something people genuinely want to watch, discuss, and share.” — Patrick Sills, Co-Founder, WAKE Alphatropics.

This launch anchors WAKE Alphatropics' U.S. market entry. Source: Thrill Sports press release, June 2026. media contact: patrick@wpgbrands.com.