Wake General audience

WAKE Is Entering the U.S. Market — and They Did It With a World Record

News

WAKE General audience Published by WPG Brands Inc. Editorial oversight: James Cappellano, Principal — Innovation, Growth Platforms & Intelligence

Historical / superseded record, kept for the record -- no verified publication date is on file for this record. View the current verified story.

WAKE Alphatropics is entering the U.S. market. To mark the launch, WAKE partnered with Thrill Sports — the company behind Nitro Circus and Street League Skateboarding — and motorsports athlete Cody Matechuk to break a world record.

In Golden, British Columbia, Matechuk launched 450 feet off a mountainside on a snowbike at nearly 50 mph. He broke his own previous record of 320 feet while simultaneously piloting a parachute system that carried him and the snowbike safely to the ground. According to Thrill Sports, it is the longest snowbike cliff base jump on record.

The stunt is the centerpiece of WAKE Alphatropics' U.S. launch campaign. Source: Thrill Sports press release, June 2026.