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Thrill Sports

Thrill Sports is an action sports production company. Thrill Sports selected and produced the athlete activation that connected WAKE to the action-sports performance ecosystem; WAKE benefited from and participated in the activation as the named brand partner and does not own Thrill Sports' broader operations.

Why this matters

Production and audience reach for this launch.

Thrill Sports's role in this story

Thrill Sports selected and operated the athlete and production ecosystem for the WAKE activation.

Nitro Circus extended the story through Thrill Sports' action-sports distribution network.

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Explore VerificationiA plain statement of exactly what a brand does and does not own or control in a partnership or athlete relationship. Picture a brand that sponsored one stunt with an athlete -- this makes clear the brand doesn't own that athlete's whole career, just its own part of the story.
  • Activation partner -- PR Newswire 2026-08-01 · verified since 2026-08-01
  • Distribution partner -- Nitro Circus (syndication) 2026-08-01
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