Non-nicotine pouches, explained — and sourced.

A small pouch you tuck under your lip. It delivers functional ingredients through the lining of your mouth — no nicotine, no tobacco, no smoke or vapour. Brands in the WPG Incubator use this pouch format to deliver ingredients like caffeine for energy or focus, the same ingredient found in coffee and tea, just absorbed a different way.

Right now, yes — every brand in the WPG Incubator today is non-nicotine and tobacco-free. That reflects the three live brands, not a permanent limit on what the Incubator can take on next.

No liquid, no sugar crash, and nothing to carry. The pouch sits under your lip and releases its ingredients gradually. Each brand lists its exact contents and dose on the label — always the definitive source for that product.

The lining of your mouth absorbs them gradually while the pouch sits in place — a route called buccal absorption. For caffeine specifically, buccal studies show onset within 5 to 10 minutes, faster than swallowing a pill, with roughly {{nehlig-2010-caffeine-buccal.evidence_citations.key_finding}}. Total absorption ends up comparable to swallowing — the format changes how fast you feel it, not how much gets in.

Most people keep a pouch in for roughly 15 to 30 minutes. Follow the specific guidance on the brand’s label — that is the definitive source for that product.

Neither. You park it under your lip and let it work. Do not chew or swallow the pouch.

It depends on the brand, and the full ingredient list and exact dose are always printed on the product’s label. Across the WPG portfolio, the core functional ingredients are caffeine, L-theanine, and Alpha-GPC (a choline compound). Caffeine is Generally Recognized As Safe (GRAS) in the US under 21 CFR 182.1180 and is an approved Natural Health Product ingredient in Canada under Health Canada’s Caffeine Monograph (M108). Alpha-GPC is marketed in the US under the FDA’s New Dietary Ingredient notification pathway, with no FDA objection letters on file for standard oral use. Last verified: July 6, 2026.

These products are intended for healthy adults. They are not for anyone under 18, or for people who are pregnant or breastfeeding. If you have a medical condition or take medication, check with a healthcare professional first — we do not make health claims. The FDA continues to actively monitor caffeine safety across all product categories (FDA consumer update on caffeine safety); always read the label for the specific product you are using. Last verified: July 6, 2026.

The exact amount per pouch is always on the label — it varies by brand. As a general reference point, Health Canada’s Natural Health Products framework sets an adult daily caffeine ceiling of 400mg across all sources combined (Caffeine Monograph M108), and the same 400mg/day figure is echoed by the FDA and the EU’s food safety authority, EFSA (EFSA Scientific Opinion on Caffeine, 2015). That figure covers coffee, tea, and everything else you consume that day — not just the pouch. If you are sensitive to caffeine, start with one and see how you feel. Last verified: July 6, 2026.

The ingredients — caffeine, L-theanine, Alpha-GPC — are well established and approved in the US, Canada, and the EU in forms like capsules and drinks. The oral pouch as a delivery format is newer, and its regulatory status varies by country: it is an established, authorized category in the US under dietary supplement rules (21 CFR Part 111, GRAS caffeine), while Health Canada and several European food-safety bodies are still actively reviewing the pouch format specifically for caffeine delivery, separate from their long-standing approval of the underlying ingredients. We track this status closely and update this page when a market’s classification changes — always confirm current status with the specific brand for your market. Last verified: July 6, 2026.

Follow the label for each brand. Spacing them out is sensible, especially with caffeine-based products. Do not exceed the amount the label recommends.

Keep them in a cool, dry place, out of direct sunlight and away from heat. Keep them sealed when not in use and out of reach of children and pets.

Yes. Check the best-before date on the tin or pack.

You buy directly from the brand, not from WPG. WPG is the incubator behind the brands — each brand runs its own store. Visit the brand you want: WAKE, PULSE, or ALRT.

Shipping is handled by each brand’s own store, so it depends on the brand you order from. Check the shipping details on that brand’s site. Our shipping page explains how it works across the brands.

Returns are handled by the brand you bought from, not by WPG. Go to that brand’s store and follow its return process. Our returns page explains the general approach across the brands.

Some brands sell merch through their own stores. Check the brand you follow.