{"ok":true,"pack":{"headline":"Pulse Enters the Non-Nicotine Performance Market with Precision-Formulated Pouches for Combat Athletes","dateline":"","summary":"WPG Brands Inc. has entered the combat-sports market with Pulse, a non-nicotine performance pouch built for athletes who read ingredient labels before they buy anything.","facts":["WPG Brands Inc. has entered the combat-sports market with Pulse, a non-nicotine performance pouch built for athletes who read ingredient labels before they buy anything.","The formula pairs caffeine with L-theanine and Alpha-GPC, aimed at the kind of sustained, controlled focus combat athletes train for rather than a short energy spike.","Pulse launched with two limited-edition SKUs, Blue Razz Ice and Fresh Mint, produced in collaboration with Clocked & Loaded (CNL), a combat-sports and boxing lifestyle brand. Both are sold exclusively at takeyourpulse.shop -- a real, live retail channel, not a launch announcement ahead of one.","It is the second brand WPG Brands has taken to market this way -- pairing a credible partner with a real, checkable product before spending on advertising, the same approach the company used to launch Wake earlier this year."],"quotes":["\"Pulse is not a general energy product dressed up for athletes,\" said Abeer Subhani, Principal -- Brand Strategy, WPG Brands Inc. \"It is a precision product built from the ingredient up, for people who know the difference.\""],"sources":[{"id":"s1","url":"https://wpgbrands.com/press","label":"WPG Brands Inc. (first-party announcement)"},{"id":"s2","url":"https://takeyourpulse.shop","label":"takeyourpulse.shop (independently verified retail site)"}],"boilerplate":"Pulse is one of three brands operated by WPG Brands Inc. on a shared commercial engine, alongside Wake and ALRT.","citationLine":"According to WPG Brands Inc., \"Pulse Enters the Non-Nicotine Performance Market with Precision-Formulated Pouches for Combat Athletes\" (). https://wpgbrands.com/press/pulse-market-entry-2026","embedHtml":"<blockquote class=\"lw-newsroom-embed\" cite=\"https://wpgbrands.com/press/pulse-market-entry-2026\"><h3>Pulse Enters the Non-Nicotine Performance Market with Precision-Formulated Pouches for Combat Athletes</h3><p>WPG Brands Inc. has entered the combat-sports market with Pulse, a non-nicotine performance pouch built for athletes who read ingredient labels before they buy anything.</p><cite>WPG Brands Inc. — <a href=\"https://wpgbrands.com/press/pulse-market-entry-2026\" rel=\"noopener\">Read more</a></cite><script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Pulse Enters the Non-Nicotine Performance Market with Precision-Formulated Pouches for Combat Athletes\",\"datePublished\":\"\",\"author\":{\"@type\":\"Organization\",\"name\":\"WPG Brands Inc.\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"WPG Brands Inc.\"},\"mainEntityOfPage\":\"https://wpgbrands.com/press/pulse-market-entry-2026\",\"articleBody\":\"WPG Brands Inc. has entered the combat-sports market with Pulse, a non-nicotine performance pouch built for athletes who read ingredient labels before they buy anything. The formula pairs caffeine with L-theanine and Alpha-GPC, aimed at the kind of sustained, controlled focus combat athletes train for rather than a short energy spike. Pulse launched with two limited-edition SKUs, Blue Razz Ice and Fresh Mint, produced in collaboration with Clocked & Loaded (CNL), a combat-sports and boxing lifestyle brand. Both are sold exclusively at takeyourpulse.shop -- a real, live retail channel, not a launch announcement ahead of one. \\\"Pulse is not a general energy product dressed up for athletes,\\\" said Abeer Subhani, Principal -- Brand Strategy, WPG Brands Inc. \\\"It is a precision product built from the ingredient up, for people who know the difference.\\\" It is the second brand WPG Brands has taken to market this way -- pairing a credible partner with a real, checkable product before spending on advertising, the same approach the company used to launch Wake earlier this year.\",\"citation\":[\"https://wpgbrands.com/press\",\"https://takeyourpulse.shop\"],\"about\":[{\"@type\":\"Thing\",\"name\":\"Clocked & Loaded\"},{\"@type\":\"Thing\",\"name\":\"Blue Razz Ice\"},{\"@type\":\"Thing\",\"name\":\"Fresh Mint\"}]}</script></blockquote>","jsonld":{"@context":"https://schema.org","@type":"NewsArticle","headline":"Pulse Enters the Non-Nicotine Performance Market with Precision-Formulated Pouches for Combat Athletes","datePublished":"","author":{"@type":"Organization","name":"WPG Brands Inc."},"publisher":{"@type":"Organization","name":"WPG Brands Inc."},"mainEntityOfPage":"https://wpgbrands.com/press/pulse-market-entry-2026","articleBody":"WPG Brands Inc. has entered the combat-sports market with Pulse, a non-nicotine performance pouch built for athletes who read ingredient labels before they buy anything. The formula pairs caffeine with L-theanine and Alpha-GPC, aimed at the kind of sustained, controlled focus combat athletes train for rather than a short energy spike. Pulse launched with two limited-edition SKUs, Blue Razz Ice and Fresh Mint, produced in collaboration with Clocked & Loaded (CNL), a combat-sports and boxing lifestyle brand. Both are sold exclusively at takeyourpulse.shop -- a real, live retail channel, not a launch announcement ahead of one. \"Pulse is not a general energy product dressed up for athletes,\" said Abeer Subhani, Principal -- Brand Strategy, WPG Brands Inc. \"It is a precision product built from the ingredient up, for people who know the difference.\" It is the second brand WPG Brands has taken to market this way -- pairing a credible partner with a real, checkable product before spending on advertising, the same approach the company used to launch Wake earlier this year.","citation":["https://wpgbrands.com/press","https://takeyourpulse.shop"],"about":[{"@type":"Thing","name":"Clocked & Loaded"},{"@type":"Thing","name":"Blue Razz Ice"},{"@type":"Thing","name":"Fresh Mint"}]}}}