{"ok":true,"pack":{"headline":"ALRT Launches a Shift-Ready Non-Nicotine Energy Pouch Built for First Responders","dateline":"","summary":"WPG Brands Inc. has launched ALRT, a non-nicotine energy pouch built specifically for the people who work shifts other products were never designed around: police officers, firefighters, paramedics, and emergency dispatchers.","facts":["WPG Brands Inc. has launched ALRT, a non-nicotine energy pouch built specifically for the people who work shifts other products were never designed around: police officers, firefighters, paramedics, and emergency dispatchers.","Each pouch delivers 50mg of caffeine alongside L-Theanine and Alpha-GPC in a single Cool Mint dose, built for continuous use across a shift rather than a single burst of energy.","ALRT is already live and available direct-to-consumer at stayalrt.ca -- the same real-retail-before-scale approach the company used to bring Wake and Pulse to market."],"quotes":["\"ALRT is not an energy product that happens to market to first responders,\" said Abeer Subhani, Principal -- Brand Strategy, WPG Brands Inc. \"It was built from the formula up for people who work shifts other products were never designed for.\""],"sources":[{"id":"s1","url":"https://wpgbrands.com/press","label":"WPG Brands Inc. (first-party announcement)"}],"boilerplate":"ALRT is one of three brands operated by WPG Brands Inc. on a shared commercial engine, alongside Wake and Pulse.","citationLine":"According to WPG Brands Inc., \"ALRT Launches a Shift-Ready Non-Nicotine Energy Pouch Built for First Responders\" (). https://wpgbrands.com/press/alrt-market-entry-2026","embedHtml":"<blockquote class=\"lw-newsroom-embed\" cite=\"https://wpgbrands.com/press/alrt-market-entry-2026\"><h3>ALRT Launches a Shift-Ready Non-Nicotine Energy Pouch Built for First Responders</h3><p>WPG Brands Inc. has launched ALRT, a non-nicotine energy pouch built specifically for the people who work shifts other products were never designed around: police officers, firefighters, paramedics, and emergency dispatchers.</p><cite>WPG Brands Inc. — <a href=\"https://wpgbrands.com/press/alrt-market-entry-2026\" rel=\"noopener\">Read more</a></cite><script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"ALRT Launches a Shift-Ready Non-Nicotine Energy Pouch Built for First Responders\",\"datePublished\":\"\",\"author\":{\"@type\":\"Organization\",\"name\":\"WPG Brands Inc.\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"WPG Brands Inc.\"},\"mainEntityOfPage\":\"https://wpgbrands.com/press/alrt-market-entry-2026\",\"articleBody\":\"WPG Brands Inc. has launched ALRT, a non-nicotine energy pouch built specifically for the people who work shifts other products were never designed around: police officers, firefighters, paramedics, and emergency dispatchers. Each pouch delivers 50mg of caffeine alongside L-Theanine and Alpha-GPC in a single Cool Mint dose, built for continuous use across a shift rather than a single burst of energy. \\\"ALRT is not an energy product that happens to market to first responders,\\\" said Abeer Subhani, Principal -- Brand Strategy, WPG Brands Inc. \\\"It was built from the formula up for people who work shifts other products were never designed for.\\\" ALRT is already live and available direct-to-consumer at stayalrt.ca -- the same real-retail-before-scale approach the company used to bring Wake and Pulse to market.\",\"citation\":[\"https://wpgbrands.com/press\"]}</script></blockquote>","jsonld":{"@context":"https://schema.org","@type":"NewsArticle","headline":"ALRT Launches a Shift-Ready Non-Nicotine Energy Pouch Built for First Responders","datePublished":"","author":{"@type":"Organization","name":"WPG Brands Inc."},"publisher":{"@type":"Organization","name":"WPG Brands Inc."},"mainEntityOfPage":"https://wpgbrands.com/press/alrt-market-entry-2026","articleBody":"WPG Brands Inc. has launched ALRT, a non-nicotine energy pouch built specifically for the people who work shifts other products were never designed around: police officers, firefighters, paramedics, and emergency dispatchers. Each pouch delivers 50mg of caffeine alongside L-Theanine and Alpha-GPC in a single Cool Mint dose, built for continuous use across a shift rather than a single burst of energy. \"ALRT is not an energy product that happens to market to first responders,\" said Abeer Subhani, Principal -- Brand Strategy, WPG Brands Inc. \"It was built from the formula up for people who work shifts other products were never designed for.\" ALRT is already live and available direct-to-consumer at stayalrt.ca -- the same real-retail-before-scale approach the company used to bring Wake and Pulse to market.","citation":["https://wpgbrands.com/press"]}}}